Kidney Campaign Uses Humour to Encourage Australians to Get Checked
13 Aug 2026
Campaign targets missed kidney checks
The ‘Start Taking the Piss’ campaign launched in Melbourne with an event called ‘The Great Australian Piss Take’.
Organisers say 77% of Australians with risk factors for kidney disease have not had a urine test in the past two years.
The campaign encourages people at risk to have regular kidney health checks. Depending on their risk factors, these checks may be recommended every 12 or 24 months.
The campaign will run across Meta and YouTube during August and features an animated character called Peet, who regrets not getting a kidney test earlier.
What does a kidney health check involve?
Kidney Health Australia recommends a check that includes:
- A blood test to measure eGFR
- A urine ACR test to look for albumin in the urine
- A blood pressure check
A referral letter available through the campaign website can be taken to a GP to request a kidney health assessment.
Why early checks matter
Kidney disease can develop without obvious symptoms. Kidney Health Australia says around one in seven Australians have markers of kidney disease but may not know they have it.
Dr Peter Markey, Chair of RACGP Specific Interests Public Health, said people with kidney disease risk factors should have regular testing.
He also highlighted the role of general practice in identifying people who may be at risk and ensuring appropriate monitoring.
Kidney Health Australia Chief Executive Chris Forbes said the campaign deliberately uses humour to attract attention and encourage more people to talk about kidney disease.
Kidney Campaign Uses Humour to Encourage Australians to Get Checked
Source: Kidney Health Australia; RACGP; newsGP